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Appropriate roles: Microsoft AI Cloud Partner Program partner admin
Marketing benefits is your gateway to go-to-market (GTM) benefits and Microsoft Marketplace rewards at Microsoft. Marketing benefits give you access to exclusive sales and marketing resources that can help you accelerate your time to market, generate leads, and expand your business. This article describes the marketing benefits that are available to partners and how to activate them. To look at specific marketing benefits that you receive, refer to the respective membership pages.
Important
Partner Marketing Center Pro – New AI‑Powered Marketing Platform became available on February 13, 2026. It replaces the GTM Toolbox to help partners launch, customize, and optimize solution‑play campaigns faster. This benefit is accessible on the Marketing benefits page as Partner Marketing Center Pro – New AI-Powered Marketing Platform.
View marketing benefits in Partner Center
To view your marketing benefits, sign in on the Partner Center Marketing benefits page. You see a list of marketing offers that are either already redeemed or not yet redeemed.
Partner Marketing Center Pro - New AI Powered Marketing Platform
Partner Marketing Center Pro is an AI-powered marketing platform that brings key go-to-market tools into one streamlined experience. Eligible Microsoft AI Cloud Partner Program (MAICPP) partners can quickly find, customize, localize, and launch solution play–aligned campaigns, then track performance with integrated reporting. It’s designed to help partners move faster from launch to measurable outcomes through AI-driven asset customization and cobranding, intelligent translation/localization, automated execution, and actionable analytics—supported by an AI assistant that can provide coaching along the way. Partner Marketing Center Pro
Redeem your marketing benefits
Before you activate these benefits, you must assign at least one (maximum of three) marketing person. This contact receives follow-up communications and emails about your benefit. To add or update your marketing contact information, select Add contact and complete the addition of the user. If you can't find a user, you need to create a user.
After you update your marketing contact, select the marketing benefit that you want to redeem. In the pane on the right, look for instructions in the Activation Walkthrough step and proceed with redeeming the benefits in the Activate Benefits step.
FAQ
Why do I see a permission requirement when I access Partner Marketing Center Pro?
Partner Marketing Center Pro performs actions for your organization and is hosted by Structured.AI. This trusted Microsoft partner is integrated into Partner Center as a non-Microsoft application.
A user who is part of the Partner Global Account (PGA) with the Partner Marketing Center Pro – New AI-Powered Marketing Platform benefit should be able to complete the consent. If you can't complete the action, check your user role and access. You might be asked to complete the consent as a Partner Center Global admin or Tenant Global admin. If you don't have this role, contact your Partner Center Global admin or Tenant Global admin to complete the required consent or assign access. If you still encounter issues, contact the Structured.AI team at support@structured.ai.