Processes in Microsoft 365 for setting up Office apps, redeeming product keys, and activating licenses.
Hello, thank you for reaching out to Microsoft Q&A.
Is this the first time you are trying to activate Office?
What is the edition of the Office product key you purchased from the third-party retailer? For example, Office Home & Student 2021, Office Home & Business 2021, Office Professional Plus 2021, etc.
When you sign in to your Microsoft account on the Services & Subscriptions page, do you see your Office license listed there?
https://account.microsoft.com/services
For example -