Hello,
You’re right to point out the frustration here. In traditional Active Directory environments, user profiles could be migrated or redirected with relative ease using tools like User State Migration Tool (USMT), roaming profiles, or folder redirection. With Entra ID (formerly Azure AD) joined devices, the profile is indeed just a local Windows profile tied to the Entra identity, and there is no built‑in mechanism to “lift and shift” all user customizations, quirks, and files when moving to a new PC or when re‑provisioning a device.
The supported approach in Entra‑only scenarios is to rely on cloud profile portability rather than local profile migration. That means OneDrive Known Folder Move for Desktop/Documents/Pictures, Edge sync for browser favorites and settings, and Intune or Endpoint Manager for policy‑driven configuration. These services replicate the user’s environment across devices, but they do not carry over the raw local profile in the way AD roaming profiles did. That’s why your users are noticing the gap — the Entra profile is technically just a local profile with Entra authentication layered on top, so unless cloud sync is in place, settings and quirks remain machine‑bound.
If you want to replicate the “old PC experience,” the only supported way is to use USMT in conjunction with Intune Autopilot or Endpoint Manager provisioning. USMT can capture and restore user state (files, registry settings, app configs) during a migration, even in Entra‑only environments, but it requires IT to run the migration as part of the device replacement process. Without that, you’re left with cloud sync for the major folders and settings, and manual recreation of anything else.
So the short answer is: there is no simple “move profile” button in Entra. The best practice is to combine OneDrive Known Folder Move, Edge sync, and Intune configuration baselines, and if you need full fidelity migration of quirks and local settings, integrate USMT into your device replacement workflow. That’s the closest equivalent to what was possible 20 years ago with roaming profiles.
I hope you've found something useful here. If it helps you get more insight into the issue, it's appreciated to accept the answer. Should you have more questions, feel free to leave a message. Have a nice day!
Domic Vo.