Use the built-in recovery options in order, then choose a service option if the loop continues.
- On the Automatic Repair screen, first select Restart.
- If Windows starts, immediately install the latest Surface and Windows updates to help prevent the issue from returning. See Download drivers and firmware for Surface in the referenced article.
- If it returns to Preparing Automatic Repair, on the Automatic Repair screen select Advanced options.
- On Choose an option, select Continue to try to boot into Windows.
- If Windows starts, install the latest Surface and Windows updates.
- If it still loops back to Automatic Repair, reset the device:
- From Choose an option, select Troubleshoot.
- Select Reset this PC.
- Choose one of:
- Keep my files – reinstalls Windows and the apps that came with Surface, removes installed apps and settings, but keeps personal files.
- Remove everything – removes all personal files, apps, and settings.
- Follow the on-screen instructions.
- Before resetting, ensure access to product keys and installation files for any desktop apps (for example, Microsoft Office) that need to be reinstalled afterward.
- If, after a reset attempt, the Automatic Repair screen appears again or Windows never starts, the Surface needs service.
- Use the service options to:
- Check warranty, create a service order, and print a shipping label to send the device to Microsoft.
- Locate an in-person service center (where available) for hardware inspection and recovery.
- If technically experienced and with the right tools, review self-repair options and guides for supported Surface models.
- Use the service options to:
For devices that will not turn on at all (no logo or Automatic Repair screen), a service order is also required.
References: