Specifying the Target Organization

This topic provides sample content describing possible customers, which is one part of an application specification. See Creating a Speech Application Specification for an overview. See Speech Application Specification Template for a template to use in creating an application specification.

Priority Justification

Corporate Sales is targeting Core medium-sized businesses, and Enterprise as the "sweet spot" (75-500 seats).
US medium-sized business 3-year cumulative revenue after 25% penetration of existing customer base is estimated at $27M.

Company Name	Lucerne Publishing.
Location	Between Cleveland and Columbus, Ohio.
Specialization	Full-service publishing company for the arts community providing solutions from design to distribution.
Employees	150 employees.
Technology	80 personal computers, 10 servers that run Microsoft Windows Server.

The company is made up of three departments:
Production and Design: Graphic designers, print staff, warehouse staff.
Operations: Office support staff and IT staff.
Sales: Sales and accounting.
The company has two locations:
Main office with 120 employees.
Printing facility with 30 employees.
IT spending is over half a million a year (includes personnel and hardware/software).
Mark Hanson and Nancy Anderson and generalist administrators who are the IT personnel.
Microsoft Exchange 2000 is the top mission critical server
Active Directory is deployed and used to manage user accounts.